Clik here to view.
Why the Customer Experience Matters (8 Infographics)
Buying decisions aren’t just based on price anymore. As the number of alternatives for products and services continues to increase, what is it that makes a customer choose one business over another?...
View ArticleClik here to view.
How Philips Optimizes Their Global Website With User Feedback
At our recent Usabilla Exchange event, we had the privilege of welcoming Peter Ciepiela, Digital Optimization Lead at Philips, to talk about how Usabilla has helped optimize their global web...
View ArticleClik here to view.
Which Metrics Are Most Important for Optimizing CX?
Providing the optimal customer experience is key to the success of your business, but such a broad concept can often be difficult to break down into measurable, trackable elements. We’re often faced...
View ArticleClik here to view.
5 Things to Ask Yourself When Designing Good CX
CX may mean different things to different people but in the end, it comes down to your customers and how they experience interactions with your brand. It’s the essence of what keeps customers loyal to...
View ArticleClik here to view.
Are CX and Service Design the Same Thing?
Our recent article on UX vs CX has been getting a lot of attention over the past few weeks and has certainly sparked some opinion! People have have been reaching out to us to share their own...
View ArticleClik here to view.
How BSH Netherlands uses Customer Centricity for Online Success
We interviewed Sec-ching Yong, who is currently working at BSH Netherlands as a management trainee. She focuses on Digital Transition, where she analyzes and improves the digital consumer touchpoints...
View ArticleClik here to view.
Common Pain Points for Airline Customers
Thanks to ongoing technological and UX advances, users have become used to an increase in choice, personalization, and comfort in their online interactions. However, when it comes to the airline...
View ArticleClik here to view.
5 Brands That Are Nailing Snapchat
According to Snapchat statistics, 41% of all 18 to 34 year-olds in the US are using the social platform at any given time. And with Snapchatters watching over 10 billion videos per day – more than a...
View ArticleClik here to view.
Helping Telecom Companies Catch a Break on Social Media
Over recent years, social networks have fast become the primary platform for customers to engage with telecom brands about issues relating to specific products or services. Not only are these social...
View ArticleClik here to view.
7 Sponsored Instagram Ads That Get It Right
We’ve all been there — taking a nice, mindless scroll through our Instagram feed only to be interrupted by an unwanted ad for the latest boutique hotel or quirky independent fashion label. We sigh,...
View Article